Why the Flooring Industry?

An industry estimated at over $20 billion for hard surface flooring. The demand for hard surface flooring continues to grow each year, making it one of the most popular remodeling categories for home improvements. Every day, thousands of homeowners, property managers, contractors, builders, architects and interior designers are looking for an affordable and effective way to replace their worn out, damaged flooring or install flooring for their new projects.

One of the important trends in the floor covering industry is the continuing increase of hard surface's share of overall floor covering. Hard surface flooring offers performance advantages such as a longer lifespan, and less maintenance than carpeting. The trend is also due to health concerns, style and renewable product desires.

Home Remodeling and Improvement Services Survey

Home remodeling and improvement services have a bad reputation with consumers.  64% of consumers report that their home improvement and home remodeling projects did not meet their expectations.

conducted by Planese, Inc., who manages an app for managing home improvement projects, collected responses from 1,000 homeowners between the ages of 35 to 55, married, with a bachelor’s degree and household incomes of $75,000 to $100,000.

Planese founder Dan Fritschen observed: “Home improvement and home remodeling have fewer consumers reporting that the product and service met their expectations frequently because consumers are inexperienced with buying these goods and services.

Not focusing on the many reports of home improvement and remodeling scams, consumers frequently complain that remodelers do not do what they promise. They substitute higher quality products with inferior ones, they do not pay attention to details, products do not perform as promised, and they are slow or unresponsive in addressing consumer complaints.

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